Wall to Wall Wine and Spirits Privacy Policy

Last Updated: June 12, 2024

Welcome to the Wall to Wall Wine and Spirits Privacy Policy! This Privacy Policy describes how Wall to Wall, LLC and its affiliates (“Wall to Wall”, “we”, “our”, or “us”) may collect, use, and share information about you when you interact with our websites, mobile applications, stores, products, programs, or otherwise through any interaction you have with us (collectively “Wall to Wall Services”). Additional notices or terms may apply to special offers, promotions, contests or specific Wall to Wall services. You should also refer to any separate notices we provide regarding those terms or practices.

Please review our Privacy Policy and Terms and Conditions carefully before using the Wall to Wall Services. By visiting or otherwise using the Wall to Wall Services, you agree to our Terms and Conditions and consent to our collection, use and sharing of your personal information, and other activities, as described in this Privacy Policy. If you do not agree and consent, please discontinue use of the Wall to Wall Services, and uninstall any applicable Wall to Wall mobile applications.

Personal Information We Collect and Why We Collect It 

“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. Personal Information does not include information that is publicly available, de-identified, or aggregated.

This chart summarizes the types of Personal Information we collect and why we collect it. Please note that the specific Personal Information we collect about you depends on the nature of your relationship with us.

How We Collect Your Personal Information

Information that You Provide

We may collect your personal information when you shop in our stores or online, register for a Wall to Wall account, use our website or one of our mobile applications, sign up for our programs, memberships, offers, or sweepstakes, take a survey, connect with us on social media, use our products or other Wall to Wall Services, contact us about a prior purchase, or otherwise communicate with us in any way.

The types of personal information you provide vary based on how you choose to interact with us, but may include your name, address, phone number, email address, date of birth, payment card information, purchase and ordering information, preferences, demographic information, and any other information you choose to provide.

Information Collected Automatically

Wall to Wall, our service providers, and third-party services with which we partner automatically collect certain Personal Information about you when you access or use the Wall to Wall Services, including:

Location Information. We may collect information about your location for purposes such as verifying your location and delivering or restricting content, including third-party ads, based on your location. We may use GPS software, geo-filtering and other location-aware technologies to obtain this information. Our store finder feature uses information about your device location (based on IP address or GPS, as applicable), or your account information, to suggest appropriate store locations.

Device and Usage Information. When you access the various Wall to Wall Services, we automatically collect information such as your browser type, IP address, referring/exit pages, operating system, date/time stamps, and related data. For example, we may use analytics tools that collect information about the use of our websites and user traffic. When you use our mobile apps, we collect information such as your device type, model, identification numbers assigned to your mobile device, mobile network information, and website or app usage behavior.

Cookies, Web Beacons, and Similar Technologies. We may use automated tools, such as cookies, web beacons, or similar technologies, to collect information about you. Cookies are small data files that are stored on your device by your web browser. They are often used by websites to recognize a returning user’s device, record user preferences, track the pages a user clicks while visiting the website, and identify the website a user visited immediately beforehand. Cookies and other automated tools help us recognize you and customize or personalize your shopping experience, the content you see on our Services, and advertisements you see online. Most web browsers accept cookies by default, but you may be able to adjust your browser settings to remove or reject cookies. Please note that blocking cookies may affect the availability and functionality of certain Wall to Wall Services. For example, if you have opted-out of certain data collection practices, disabling cookies may erase these opt-out settings.

Information We Obtain from Other Sources

Our service providers may collect personal information on our behalf in the course of providing their services to us. We may also obtain Personal Information about you from business partners, resellers and third parties, some of which may sell the information to us. To understand your rights and choices regarding Personal Information collected by other companies, please consult the privacy policies of the businesses that you interact with.

Some features of our Services allow your friends and family to share your information with us. For example, if someone ships a product to you, they provide us with your name, address, and phone number.

Information Pertaining to Children

Wall to Wall Services are directed at individuals who are at least twenty-one (21) years of age. Consequently, these Services are not directed to and we do not intend to, knowingly collect or solicit personal information online from children under the age of 13.

Website Analytics

We use web analytics services, including Google Analytics, to help us understand how visitors use the Wall to Wall Services and how they interact with our advertising on other websites or mobile apps. For more information on how Google Analytics uses data collected through the Services, visit: www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit https://tools.google.com/dlpage/gaoptout/.

Do Not Track Signals

Your web browser may have settings that allow you to transmit a "Do Not Track" signal when you visit various websites or use online services. Like many websites, the Wall to Wall website is not designed to respond to "Do Not Track" signals received from website browsers.

Targeted Advertisements

We may contract with service providers to collect information about your online use and interactions with Wall to Wall Services over time and across other websites. These companies use the information they collect to serve ads that are targeted to your interests when you browse the internet or use social media.

Additionally, some of the advertisers and service providers that perform advertising-related services for us may participate in the Digital Advertising Alliance ("DAA") AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool which allows you to make certain choices regarding targeting. You can learn more about the DAA web AdChoices Program here and its opt-out program for mobile apps here. In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative ("NAI"). To learn more about opting out of targeted advertising using the NAI tool, visit here. Please note that opting out of one or more NAI or DAA members only means that those selected members should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).

How We Share Personal Information

We may disclose your personal information as described below:

Our Affiliates. We may collect and share the personal information described in this Privacy Policy with any of our parent, subsidiary, and affiliate entities, including, but not limited to Hy-Vee, Inc., for use in the ways described in this Privacy Policy.

Service Providers. We may disclose your personal information to service providers to help us do things like improve our services, fulfill orders, process your payments and requests, verify your information, monitor activity on our Wall to Wall Services, conduct fraud prevention, provide analysis and analytics, maintain databases, administer and monitor emails and marketing campaigns, serve ads on Wall to Wall Services or sites other than the Wall to Wall Services, host our websites and mobile applications, conduct market research, or send you information regarding our products of Wall to Wall Services or those of other companies with whom we conduct business, and otherwise operate our business. Third-Party Partners. We may engage with various third-party partners for marketing and advertising purposes, to provide joint services (such as co-branded online shopping experiences or linked loyalty programs), to improve our products and services, or to provide you with other products and services that may interest you. From time to time, we also share information with data brokers, aggregators, and exchanges. In some cases, these third parties may provide us with monetary or other consideration in exchange for the Personal Information we provide to them.

Legal Process and Emergency Response. We may also disclose Personal Information if we have a good-faith belief that it is necessary or authorized under the law or to protect our customers, the public, or our business.

Business Transfers. Your personal information may be disclosed as part of a corporate business transaction, such as a merger, acquisition, or joint venture, or for the financing or sale of Wall to Wall assets and could be transferred to another party as one of the business assets in such a transaction. It may also be disclosed in the event of insolvency, bankruptcy, or receivership.

Wall to Wall Loyalty Program

As part of Wall to Wall Services, we offer a loyalty program, including Wall to Wall Rewards (“Loyalty Program”), that uses information collected through enrollment and participation in the program to provide rewards and/or to exclusive discounts or offers to program members. As an enrolled Loyalty Program member, when you purchase designated and qualified items at any Wall to Wall location, you can earn points to unlock special offers that may be redeemed at participating Wall to Wall stores. You may also receive special offers, targeted digital deals, and the chance for additional rewards. In order to provide you with these special offers and discounts, we collect the information you provide upon enrollment in the program (which includes your first and last name, date of birth, address, telephone number, and email address) as well as information related to the purchases you make at participating store locations with your Loyalty Program membership account. The information we collect may be used for any purpose described in this Privacy Policy, including to market our products or services, to offer or alter loyalty program benefits and special promotions based on account activity, volume of purchases, geographic location, or other non-discriminatory factors. The information we collect may also be used to contact you regarding any matter related to your account, your interactions with us, or our Loyalty Program. Even if a member opts out of marketing communications, the account may continue to receive other communications related to our Loyalty Program.

Participation in our loyalty program is open, where offered, to everyone who is at least twenty-one (21) years of age who signs up or otherwise chooses to participate in the Loyalty Program for personal and not commercial purposes. The Loyalty Program is governed by specific terms. Please review the Loyalty Program Terms and Conditions, which govern your participation in the Loyalty Program.

Co-Branded Areas

Certain areas of select Wall to Wall Services may be branded in association with third parties (“Co-Branded Areas”). If you visit Co-Branded Areas, register for communications from a third party, purchase products or services through a Co-Branded Area, communicate with such third parties or download their content or applications, you may be providing your information to both us and the third party. Personal information you provide through a Co-Branded Area will be subject to this Privacy Policy and/or the third party’s privacy policy, depending on which policy is linked from the pages you visit.

Your Choices About Communications From Us

We give you choices about the information we collect and how we communicate with you.

Printed Materials. To opt out of receiving our printed marketing materials at your postal address, such as advertisements, flyers or postcards, contact us by clicking here. Please be sure to include your name and mailing address exactly as they appear on the printed marketing materials you received.

Emails. To opt out of receiving our marketing materials via email, please click on the unsubscribe link at the bottom of the email that was sent to you or update your email preferences within your Wall to Wall account. If you opt-out of our marketing email communications, we may still send you email messages related to your account or purchases with us. Unsubscribing from our marketing emails will not affect the level or quality of service we provide to you.

Phone Communications. To opt out of receiving calls from our live representatives by telephone, contact us by clicking here If you have consented to receive prerecorded voice messages or text messages, you may opt out of receiving them by using the method provided in the prerecorded voice message or text message or by contacting us at the address below.

Text Messages. When you sign up for one of our text messaging programs, you are expressly consenting to receive text messages on your mobile device about our products, Wall to Wall Services, and/or programs that may be sent by automated means. Please refer to our Text Messaging Program Terms. You may opt out of a text message program by following the instructions you receive (e.g., texting the word STOP to any of our messages).

Third-Party Interactions

For your convenience, Wall to Wall Services may from time to time include links to websites or services that are owned and/or operated by third parties. This Privacy Policy does not apply to those websites or services, and Wall to Wall is not responsible for the content or privacy practices of any linked websites or services that are operated by third parties. Please review the privacy policies of the websites you visit to learn more about how the operators of those sites handle your Personal Information.

The Wall to Wall Services may also include functionality that allows certain kinds of interactions between the Wall to Wall Services and a third-party website, platform, tool, application or other service. For example, when you register for certain Wall to Wall Services, you may have an option to use your Facebook, Google or other account provided by a third-party site or application to facilitate the registration and log-in process, or otherwise link accounts. If you choose to use these third-party services to access or use the Wall to Wall Services, we may receive information from these third parties. When you use these third-party services, you are using their services and not the Wall to Wall Services. You should review the applicable third-party privacy policies before using such third-party services.

Security

We take reasonable measures to protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and online digital storage are not completely secure and we cannot guarantee the security of your Personal Information.

Notice to International Visitors

The Wall to Wall Services are directed solely to residents of the United States. If you access the Wall to Wall Services from outside the Untied States, we may transfer, process, and store such information in the United States and other countries. By using the Wall to Wall Services, you consent to the transfer to, and to the processing and storage of your information in, countries outside of your country of residence (including the United States), which may have different data protection laws than those in the country in which you reside.

Changes to this Privacy Policy

This Privacy Policy is subject to change at our discretion. We will indicate changes to the Privacy Policy by updating the “Effective Date.” Your use of any Wall to Wall Services after any update to this Privacy Policy will constitute your acceptance of the changes.

Contact Us

If you have questions or comments about this Privacy Policy or other privacy-related matters, you may contact us here or as follows:

Mailing Address: Wall to Wall, LLC, 5820 Westown Parkway, West Des Moines, Iowa 50266-8223